![]() ![]() Want some more proof that lead magnets will improve your lead generation?īefore creating a lead magnet, the American Bird Conservancy collected fewer than 100 leads per month on their website.īut, after offering a lead magnet to its visitors, American Bird Conservancy doubled the size of its email list. Now, imagine if you offer visitors a free PDF guide that has 25 tips to help them make money online in exchange for becoming an email subscriber.Ī lead magnet offer like this gives visitors much more incentive to sign up because they’ll get a free item that is super helpful or interesting to them instantly. This offer doesn’t immediately appear valuable to visitors. Well, what kind of updates are they going to get? How will it help them? Instead, there needs to be something in it for them if they’re going to sign up for your email marketing list.Īnd what you offer them needs to be valuable.įor instance, let’s say you ask people to join your email list to receive weekly “updates” in their inbox. Most people aren’t going to give you their email address just because you ask them, even if they like your blog or brand. That’s what a lead magnet is, but do they actually work? Do Lead Magnets Work?Įmail is a very personal thing. ![]() At Blog Tyrant, we offer our visitors a free ebook if they sign up for our newsletter. Before we show you how to create a lead magnet, let’s discuss what a lead magnet is.Ī lead magnet is a marketing term for an item that’s given away for free in order to collect contact information like email addresses.
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